Pomp and Circumstance

America may have Superman, Batman, the Incredible Hulk and Captain America, but in Britain our superheroes don’t tend to wear capes and spandex to get noticed. Shakespeare, Brunel, Churchill, and Elgar – none of these will ever, hopefully, be...

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It’s Good to Talk

We’ve been working with BT for years. We’ve seen them change as a company, and the work we’ve done has changed too. Like their slogan from the 90s, it really is good to talk, but these days there’s a whole bunch of new ways of communicating, and...

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The Complicated One

Over 200 hours of simulated conversations in a series of behavioural e-learning applications in partnership with a global consultancy company - if it sounds complicated, that’s because it is.

It involves writing drama scripts with...

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The Cartoon

This was an in-house commercial for a new French multiplex. The architecture of the building is impressive – the public spaces are big, a bit magical, designed to take you back to childhood. The client wanted us to celebrate this.

We used...

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The Cheap and Cheerful One

This was a video for a small company selling safety-knives. They didn’t have much money, and we didn’t have much time – it had to be shot in one day, in a basic studio. It was our job to make it interesting with limited resources.

We had...

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The One Like a Sit-Com

This was a real corker; a fifteen minute film for a pensions company, giving basic info about the product to new audiences. Putting across financial stuff is tricky – there are tight boundaries around what can or can’t be said. You have to...

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A Straight Sell

This was a launch video and thirty-second commercial for Wella, the mass-market hair people. We were working to an agency in Hamburg – BBDO – and everything had to be approved by them before it reached the client. But the brief might safely be...

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It’s a Chemical World

We were all rubbish at chemistry at school, and here we are, worldwide communications partner to one of the largest manufacturers of chemicals and pharmaceuticals in the world. How has this happened? Well, the fact that we got the job is a...

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Brand and Deliver

What does Mr Muscle do? Loves the jobs you hate. How do you know that? Branding. We’ve always liked the word branding, because this is exactly how it’s always seemed – with a branding iron, making a permanent mark. Think of a cow’s behind...

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A Long-Term Relationship

It’s great to do a project for a new client – you learn an awful lot about them very quickly and it’s all very exciting and stuff. But, as Granny always said, a one-night stand isn’t a patch on a long-term relationship, dearie. At Replay...

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